Straight-to-dumpster flicks?

Now there was an article in The Onion a while back about how a new movie was being released "straight to dumpster." This came back to me the other day, because there was a "street vendor" at the Park Street T station yesterday selling DVD's. What caught me was that somebody was selling a DVD for Love Don't Cost a Thing.

So, I figure it has to be a knock-off video. Right? Well, it's not. According to the IMDB record for this cinematic masterpiece, the DVD has already been released, less than a month after the movie was released. If there's a bigger sign that your movie has bombed, I'd love to know what that might be.