Over-promotion?

Apparently the people in the licensing department for the Shrek characters haven't learned to say "no" yet. In the last few days, I've seen way too many tie-in promotions: for sodas, random miscellaneous gear, even antibiotic bath products.

One almost wonders how much of the movie they're going to spoil before it actually comes out. Which would be a particular shame, since apparently the movie is pretty decent (especially for a sequel).